Dating marketing plan

Posted by / 22-Jun-2016 13:32

Dating marketing plan

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1) What do people commonly do on dates in your country? 3) Have you ever tried to set up a friend with someone? Nowadays, teens exchange emoticon-filled messages on cell phones and social networking sites.

More traditional approaches, such as posting personal ads in a newspaper’s classified section, are still around as well.

Morally speaking, Western society seems to be becoming increasingly promiscuous.

The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.

Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.

Having two distinct large groups that Compu Date can market its services to indicates an exciting market opportunity. Management Compu Date will be lead by a seasoned manager, Suzie Butterfly. working as a project manager for their search engine department.Compu Date is a new company that offers Denver area singles computer-based matchmaking services.Compu Date has purchased the assets of Date Match Maker and is a sole proprietorship owned by Suzie Butterfly.Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.In terms of potential customers, the elder group contains more potential customers.

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